How to Start or Improve Your Business’s Social Media
Why is social media important for a business?
Social media is so important in today’s digital world more than ever. Social media can help your business land in the eyes of people all over the world. Even if your business is local, you can use social media to drive local customers or clients, improve your brand recognition nationwide, create humorous or educational videos in your niche, and collab with brands for sponsorships or affiliations! Social media is very noisy today, so it is important to make sure you and your brand can stand out in a sea of other brands, see content gaps in your niche and fill those gaps.
How can my business get started on social media?
Social media can feel intimidating. Knowing where to start will make the journey feel much more manageable. First, you need to pick a platform and create your account. How do you pick a platform you ask? Look at your target demographic. Your target demographic can help you find out where you want to be showing up to appeal to your ‘ideal’ customer. For example, if a makeup brand is targeting women aged 18-35, the best bet would be Instagram and TikTok. If a skincare brand was targeting women aged 55+ for more anti-aging related products, it’d be good to start on Facebook and Pinterest. Platforms like Instagram, TikTok, and Pinterest are amazing for visual brands like tattoo shops, restaurants, yoga studios, and more! If you are a more educational brand and offer those services, platforms like YouTube, Facebook, and even TikTok would be good for you. You can find specific platform statistics here to help you better understand what platforms have which demographic. Once you’ve chosen your platform, you need to set goals of what you want your social media to do for your brand. Do you want to start a community, gain followers, and increase engagement? Or do you want to drive sales, website clicks, and bookings? Both goals will have similar content set ups, but the execution will be a little different. Businesses with nurture forward goals will want to post consistently and focus on interactive and relatable content that is consistent with their brand. Businesses with a sales forward goal will want to post consistently and focus on content that is conversion focused with a strong call to action (CTA).
When should I start?
Start whenever it feels right for your business. The most important step is starting. You don’t have to post every day but be consistent because this can help build trust around your brand. If your customers know when and how you are going to show up, they are more likely to tune into what you have to post. Pick one platform that you can show up for consistently without burning yourself out. Post intentionally and set clear goals for your social media. Post content that holds some sort of value for your audience.
If you want to start or enhance your business’s social media presence, book a free 30-minute call with Velvet Hour Media. This is a no pressure call, just to see how we can help your business, save you time, and create an online presence that works for your brand.
